If you are a single mom or a married mother with children, you may have aspirations to make it on your own. Either way, you would be better defined as a business mom. You may not work a regular job, but even if you do, you still have the opportunity to make a lot of money online. Creating your own product is something that you could do. You could also set up niche websites that could generate money through advertising. To do all of this, you need web traffic. The only way to get this is by paying for it, or by learning how to attract qualified visitors that will arrive at your website for free. Here is an overview of how to use digital marketing techniques, along with SEO, that is perfect for business moms that want to be successful.
An Overview Of Digital Marketing
Digital marketing simply refers to any type of marketing that is not done through traditional means. If you have placed ads in a classified ads section of a newspaper, or if you have run advertisements that were in a magazine, this is called traditional advertising. Digital marketing, on the other hand, is whatever you do online. This could be setting up websites that rank in the search engines, or you could pay for PPC advertising. You may also have a social media page, and it is also possible to attract people by marketing to their cell phones. These are all examples of what digital marketing is, and where you want to start will be search engine optimization.
Overview Of SEO
Search engine optimization allows you to avoid the heavy cost of advertising and attract people based upon where your website, and all of your pages, are ranking for specific keyword phrases. This can be difficult, especially if you are trying to target a very crowded market, one that is focused upon by many other people in the same industry. For example, if you are trying to sell a weight loss product, it would be very difficult to target keyword phrases like weight loss or dieting. On the other hand, you can target long-tail keyword phrases that have three keywords or more, all of which are going to target people that are interested in finding information on how to lose weight.
How Does Search Engine Optimization Work
The first thing you need to do is build a website. That website is going to have pages of information that you have posted. This information will rank on the search engines, depending upon what you are discussing. You will want to target individual keyword phrases for each one, being careful to put these phrases in the title, keywords, tags, and in the body of the content that you are posting. Once you do this, the search engine spiders will come to your website, index those pages, and some of them will show up on the first page of the search results.
How Does This Strategy Apply To Business Moms?
Business moms that want to create niche websites, or even their own products, can use search engine optimization to get consistent traffic. Keep in mind that it may take several weeks for your pages to show up on the search engines which means there is going to be a delay in the traffic that you receive. The benefit of doing this is that every visitor that you receive is not going to cost you any money. Unlike PPC advertising which will charge you for every visitor that clicks through your advertisement to your landing page, all of these visitors are essentially free. The more pages that you post focusing on specific keyword phrases, the more traffic you will receive.
If you are a business mom looking to generate a full-time or part-time income online, you now know where to begin. You will want to choose a product or service to market, or you can create one on your own. You may simply provide a website that has information on a topic that you know a lot about. Once you have multiple pages indexed on the search engines, you will be able to start receiving this free traffic, some of which will be converted into buyers that will help you generate revenue on the web.